Our Stories are Your Stories
Website: ourstoriesareyourstories.com/
Role: Logo + Identity, Brand guide, Website Design, Social media assets, Captain’s Armband (OL Reign + OSAYS)
In honor of AANHPI Heritage Month we had the honor of designing the brand and website for Our Stories Are Your Stories, a grassroots awareness campaign to highlight the unique stories of our AANHPI community to encourage understanding, empathy, and connection. In just 5 weeks, the #OSAYS campaign was led and developed by 5 of Seattle’s highly influential visionary AANHPI women (Mari Horita, Maya Mendoza-Exstrom, Mimi Gan, Katherine Cheng and Betti Fujikado).
Launch: May 2021
Photography: Jordan Nicholson (@jordanloves.life), Alan Alabastro Photography
Video Editors: Jason Chen, Derek Edamura, Kyle Ilenda, Mark Morache
KIRO 7 News coverage
Facing Race, King 5
:30 #OSAYS PSA
OL Reign + OSAYS
I was really excited to design the OL Reign + OSAYS captain’s armband to celebrate AANHPI Heritage Month. The challenge was that I had about a day to come up with a design and it needed to convey several things both visually and literally all at once in a very small amount of space. I not only wanted it to stand out but I wanted it to represent something the players would be proud to wear.
When I was first envisioning the armband, words like: bright, strong, bold, fierce, joyful and passionate came to mind. I began some quick searches of some patterns ranging from Native Hawaiian and Polynesian tattoo patterns to Ancient Filipino calligraphy. I fell in love with the idea that the armband could emulate a bold and striking tattoo pattern. After struggling to find “the right” pattern, I ended up creating a unique pattern by alternating OL Reign lion graphic. It provided the bold and bright pattern I was going for and I also loved that it involved the image of a lion because of how it carries the symbolism of courage.
*You will be able to see this armband worn by OL Reign Captian, Lauren Barnes, during the Month of May in celebration of AANHPI Heritage Month. NOT FOR SALE.
OL Reign’s Captain’s Armband design, in partnership OSAYS, celebrating AANHPI Heritage Month lists OL Reigns AANHPI players: Sam Hiatt, Ally Watt and Olivia Van Der Jagt