Electronic Arts
VIDEO GAME TRAILERS
Creative + Art Direction: Glenn Mitsui
NBA Live Trailers
James Harden and his beard proved to be the perfect subject for the NBA Live video ad campaign. The 30 second Team Chemistry ad was a challenge to convey a complex game attribute in a concise, entertaining manner.
Star Wars Galaxy of Heroes
We created a trailer for the game update featuring Rogue 1 content. All of the 3D animation was created in house by our team. The second video is a looping animation for social media, featuring action on the planet of Jakku.
Madden Mobile Trailers
The pairing of Gronk with the voice of Madden, Anthony Andrew proved to be a winner for social media. We continued the fun approach for a Madden user acquisition piece released in the Summer.
SimCity
To celebrate a partnership with the clothing line ASOS and SimCity, we created this video to showcase their styles on our characters. These app store previews are very important to driving new user acquisition.